Fuzhou Eye Hospital Marketing Strategy Research

The private specialist hospitals in Fujian Province have become more professional and provided higher level of service under the guidance of the national policy and the trend of market.But the present medical market is far from people’s needs and expectations.Additionally,the private capital just floods into the medical services industry for a relatively short time and the market has been mostly taken over by the public hospitals so it remains a big challenge for private specialist hospitals to have direct competition with public hospitals in brands,resources,process and services.Due to the long-term traditional public treatment model marketing impact and the immature of private eye hospitals on its marketing strategies and means,how to convey more information to patients to solve the problem of information asymmetry through marketing activities and persuade them to choose private eye medical institutions has become a serious question in the present development.In order to combine the practical experience of the author’s marketing efforts, we chose the Fuzhou Eye Hospital as a case to study.Take the background of the development of medical services as an entry point,learn from the relevant theories and professional expericence of foreign contries and combined with a series of new marketing initiatives and effectiveness in Fuzhou Eye Hospital,we consider how to apply the marketing strategy of the modern market to the private specialist hospital and how to arm and guide Fuzhou Eye Hospital through effective and operational marketing strategies so as to provide a reference for the Fuzhou Eye Hospital as well as private ophthalmic industry marketing strategies, plans and behavior.