| To improve the design level of customized products and perfect the designand production pattern of customized products, the article studies and discussesthe customized design countermeasures based on the personalized massproduction, striving to use design method to improve the quality of thecustomized products, reduce customization costs, pay attention to the elevatingpower of science and technology and culture to customized products and meet thepersonalized needs of different users. The article advocates optimizing the designof customized products through design, with fully respecting the productpersonalization, meanwhile, make medium and low volume production, reduceproduct cost and pay attention to personalized needs of ordinary consumers.Make personalized mass production, meanwhile, pay attention to the resourcesaving and environmental protection to make customized products be unique,innovative, technological, cultural and personalized products.The article comprehensively using the methods such as survey method,concept analysis method, comparative method, interdisciplinary research methodand case study method, through the study of customization developmentbackground and present situation, summarizes the existing problems in thedevelopment of customization and draws forth the custom type---personalizedmass production. At the same time, make design analysis to it, discuss the relationbetween design and personalized mass production and study the classification andproduct compound mode. In combination with the design influencing factors ofpersonalized mass production, it aims at discussing the customized designcountermeasures based on personalized mass production.Through the study, it is found that making design development from demand,science and culture these three levels contributes to improve the quality of thepersonalized custom products and optimizes the production mode ofcustomization design. The article points out that product design should meet thediscrepant demand of different users, boost the implementation of personalizedmass production through science and technology and enrich the connotation ofthe personalized design through culture. Therefore, to users’ requirements, weneed to make design acquisition, design specifications and design guidance; usingscience and technology increases the value of personalized products, optimizes the design production mode of personalized mass production, and guides thepersonalized consumption trend. Using culture enriches the connotation of thepersonalized products, strengthens the extraction and design conversion ofcultural elements and enhances cultural service experience of personalized massproducts. In addition, the article analyzes the development tendency and mattersneeding attention of customized design and points out that the customization isone of the important ways of the development of manufacturing industries.Personalized needs will increase and personalized technology will graduallydevelop; parity customization will gradually develop, the mode of personalizedmass production is innovative and various and products become more mature, theenterprise gradually converting from production mode to production-servicemode. During the development process of customization, we should pay attentionto such problems as the ‘degree’ of individuality and standardization, resourcewaste and environmental pollution, the consumer information safety andcustomized cost and speed. |