Logistics Information Platform Construction From The Perspective Of Optimizing Road Transportation Return Stowage

Highway freightage business is the basic and guiding industry for the development of national economy. As the rapid development of economy, highway freight volume of China is growing faster and faster. And in comprehensive system of transport, the percentage of highway freight volume increases by years. However, many problems still exist in highway freight stowage of China. These problems restrict further development of highway freightage business. Especially in the back tracking cargo stowage, low efficiency of stowage results in high logistics cost, much economic losses and waste of social resource. So, effective measures must be taken to solve these problems. In this way, highway freightage business will be developed better.This paper researches back tracking cargo stowage with questionnaire method, Interview survey method, method of comparative analysis and quantitative analysis method. It is based on the theory of highway freightage, cargo stowage and logistics information platform. This paper summarizes the mode of highway cargo stowage, such as car butt stowage directly with goods, freight trains docking stowage and logistics information platform for loading. Based on factor analysis, regression analysis method, interactive items analysis and data from survey, we reach that the key factor of back tracking cargo stowage is "information source". Information asymmetry of car supply is main reason of low efficiency of back tracking cargo stowage. On this basis, this paper structures relevant logistics information platform. The function of platform includes the owner information, the shipper information, make a match online, trade and insure online, goods status tracing information, intelligent stowage, information feedback, credit rating and online team which based on the factors of the efficiency of back tracking cargo stowage. This paper takes Nanjing for example to contrast the three kinds of cargo stowage mode. It’s found that logistics information platform stowage mode is superior to other two modes. Information platform structured by this paper reaches a higher lever relevant to existing logistics information platform in management idea, profit model, dispose of settle accounts and goods damaged, real-time tracking of goods, information effectiveness, cargo stowage function and matching of information among platforms. That says information platform structured by this paper can make great function in increasing the efficiency of back tracking cargo stowage.To promote the development and founding of information platform, many suggestions are raised in this paper in multipoint of view. The government should sustain the development information platform in capital, revenue and policy and promote the coordinate structural of internet at the same time. Logistics association should promote the standardizing construct of shape code, data information and swap interface. Logistics information platform enterprise should sustain correct development idea, enhance the intensity of technology importing, strengthen the cooperation with government and reinforce the coordinate among platform. Shippers should improve themselves quality, update logistics equipment, and reinforce the coordinate among platform.