Public Building Intelligent Guidance Marking System Concept Design Research

In the information rapid development today, the traditional static guide logo variability and adaptability of the lack of information, doomed to the short life. Because many of the existing identity are static, so once the identity information change, have to the old logo redesign, increase, and even all overturned, the project is not only time-consuming, laborious and cost is high. With the indoor and outdoor navigation system and the widespread use of portable terminal device, in the future development of intelligent public building leadership provides technical and intellectual support. At the same time, the interaction and the Internet, such as pattern recognition technology becoming mature, also brought more possibilities for intelligent leadership.This topic research mainly in view of the existing information recognition technology, the indoor positioning technology and leadership development present situation, guide the use of the logo for the inside of a public building intelligence, provide intellectual support and basis. By graphics, text, colors, sounds, and induction, etc., the output with a certain way, strengthen the guidance system of human nature, in order to increase the effectiveness of guiding identity information release. The results of the study are applied to public buildings the internal management system, will greatly enhance the management efficiency of public building management department, realize the effective supervision, reduce the workload of staff, to help people better and faster to get the information you need, at the same time, make the person obtain good visual and psychological feeling, better and more humanized services are for the use of the crowd.In this paper, based on cooperation with Shanghai institute of standardization research, on the basis of the public building intelligent guide logo design elements model research, mainly from two aspects of user demand, intelligent identification guide way public building intelligent guide logo design model is put forward, yanan west road and completed the donghua university library intelligence oriented results of logo design. At the same time, and starting from the identification technique and indoor positioning, according to user’s patterns of behavior in public buildings, habits, and puts forward the new way of guide users demand.