Research Of User Interface Design On The Internet Customized Cake Shop

With the rapid development of e-commerce, people have lived the digital life. Consumers’ spiritual needs has led to the escalation of the network which makes custom online an important trend in consumption. The traditional network user interface is no longer able to meet consumers’ requirements, our creative custom shop network should improve the user experience in order to meet consumer demand. This target of my research is user interface.Through doing the research of the general characteristics of the user interface, digging the people’s deep needs about online shopping, finding the interactive features of the user interface of customized merchandise.and the influence on network interaction design, we explore a complete set of tools for user interface design basis,principle, path, way, and target under the e-commerce environment.Firstly, this paper has analyzed the characteristics of the general network user interface study included visual communication features, functions, structural characteristics, the operation flow characteristics; then through psychology, cultural studies, behavioral science and many other subjects about network user research theory, proposed a new method to analyze consumer needs in customized industry of e-commerce environment. From the cultural, psychological, behavioral dimensions to interpret the needs of the consumer,describe the degree of consumer demand through the data which transfer from consumer needs, finally draw consumers curve according to these data; Then interpret the customized web-based interactive user interface features through Interactive theory of the user experience which has five levels (presentation layer, frame layer, structural layer, layer range, strategic layer); finally summed up how the network customized product design affects user interface design (including visual, functional, process) to build a user interface design tool for customized products.The tools of designing the user interface of customized cake shop include background diagnosis (basis/principles), design orientation (path/method), the design goals. It processes from node order> node element and node technology. Background diagnosis includes what’s the product, who is the target audience, brand position competitive landscape as well as the general principles of user interface design. Design orientation includes the position of visual characteristics, functionality combined position and operational processes. Design goal is to make the visual design more spread of power and appealing; more humane and rationalization in function setting. More operational and scientific in user process. Design goals can be evaluated using radar mapping technology.Finally, we will present how to design the user interface of a creatively customized bakery on the internet to show the application of design tools which can improve the design efficiency and design levels.