To Interpret Character Of The Product From A Semantic Point Of View

In an increasingly competitive environment, product design plays an increasinglyimportant role. Excellent product with factors related to the field of increasinglybroad.How to make their products stand out in many peer products, which requires theproduct has its own personality. Character, which is the soul of the product. On productcharacter design, however, is very rare. Most studies only study from a functional level,for little spiritual level understanding of the product design. Product character design isreally a broad space, for the product design itself is expanding. So this stage of theproduct character design an important role in product design system combing, which isparticularly necessary.The main subject of research core is the product character design. First, personalitytheories leads to the basic concept of product personality. Sencodly, The productcharacter design, based on the product semantics, exports the two levels of productpersonality through the the Product Semantics the epitaxial semantics and intensionalsemantics, which is the internal character and external character. Finally, we propose acomplete theory of the relevant product character design, including design principles,design methods and design processes. The main objective of this paper is that the theoryof these a complete set of product character design can be applied to the product designprocess. And we also expect this method can be designed to better meet consumerdemand for personalized products and improve consumer product satisfaction of thedesign.