Study On The Large Commercial Building Identification System Destgn

The city is a vibrant place, especially in the large prosperous commercial space. Inthe large commercial building,disordered place can make any newcomers guests feelexcited, sometimes embarrassed. People aware that, in urban environment, especially inlarge commercial space inside, no systematic, standardized identification system design,is not only a kind of cognitive communication barriers, people life behavior barriers, butalso a kind of psychological and mental obstacles, it brings the weakening ofcommercial function. Our country about the large commercial building identificationsystem research is not perfect at present, and did not form a complete industryidentification, therefore, reserach for the large commercial building system is theinevitable demand of the times.This subject reviews theory achievements and literature related to identificationsystem design, defines building identification system of the basic concepts andclassification, as well as the identification and architectural relations, so it forms thetheoretical foundation of the thesis. Through the analysis of the large commercialbuilding related theory, it constructs the large commercial building elements,characteristics. The large commercial building logo elements contact identityidentification, leading identification, bearing sex identification, restrictive identification,indicative signs and brands of identification. every identification in actual use iscomposited for a system to work.We selects a built large commercial building "Qingdao hisense plaza" case for fieldresearch. through their own feelings, designing questionnaire, and interviews and otherresearch methods we start a information collection, analyze the identification system inthe large building the actual condition, refining out of the commercial buildingidentification system design of the specific Suggestions, and puts forward the largecommercial building identification system design methods.