Colorful Porcelain Tea Packing Design Of Liling "Guan Run Kiln"Artistic Practice Research Report

Modern ceramic tea packaging is the science and technology and art is a comprehensive. The research content involves the market survey, distribution methods, resources, packaging materials production conditions, mechanics, aesthetics, psychology, culture and way of life etc.. Liling Youxia colorful porcelain continued beyond in the inheritance and development of nearly one hundred years, and gradually formed a product feature distinctive local culture characteristic, became president of porcelain, porcelain, National Olympic Games, World Expo and other commemorative porcelain production, Liling has become the representative of the contemporary red kiln culture. Underglazed five ceramic material well, with manual culture water diversion and decorative art, its unique firing techniques have also been listed as a national intangible cultural heritage project, become a beautiful scenery of the industrialized mass production products. Liling porcelain is also in the300geographical indications, the most comprehensive value products ranked second.Liling is the origin of China’s second major export ceramics for daily use, all kinds of high-grade tea, tableware products to occupy the majority of Liling ceramic products. But its packaging, backward, packing material is not environmental protection, corporate culture, brand packaging backward situation, seriously out of line with the growing prosperity of ceramic products, daily-use porcelain sales scope constraints. Under-glaze colors porcelain tea as the carrier of tea culture, how to talent showing itself in numerous tea category, depends not only on its own quality, harmonious unification cannot do without packaging art and science and technology. Based on the investigation of some enterprises are on the run, Li ling official kiln porcelain art of under-glaze colors porcelain tea set of creative packaging design, and as a daily-use porcelain breakthrough packaging design, further expand gradually. In the material, standing in the international market competition and long-term development perspective, abundant bamboo resources in this region into full play Renewable resource characteristics and bamboo, green packaging design of tea.At the same time, the interaction of Zhuzhou packaging design education and Li ling ceramics industry resources complementary advantages and research platform to build a platform for the exchange, the packaging design education in Colleges and universities are closely linked with practice, priority service industry, which is the creative source.Ceramic packaging design is one of the important factors, whether it is sales packaging, gift packaging, packaging or transportation, in the design process should be in order to protect the goods under the premise, around the shape and decoration language design of ceramic tea products, in the form of packaging materials, structure, because of "device" different, can’t follow the same pattern.In the innovative design of ceramic tea set packaging, to green the structure and material as the breakthrough point, through the investigation of the current situation of producing ceramic tea packaging, understand the advantages and disadvantages of ceramic tea set packaging each region, combined with the cultural and linguistic wucai unique modern aesthetic idea and tiling Youxia, designed in line with the needs of modern life ceramic tea packaging with regional cultural characteristics.