Research On The Narrative Designstrategy Of Rural Tourism Landscape

Rural tourism as a ancient and new tourism manner, is one of most important waysto improve the rural environment and push the rapidly development of rural economic.Inthis way, rural tourism in our country has been a great deal of attention and support. Butbecause of the late start, weak economic backing, the social cognitive errors and so on,rural tourism in our country’s development process has exposed a lot of problems, suchas, lack of cultural details, similarity of design and planning, single tourism products andso on. The emergence of the narrative design of landscape brings in a practical strategy toupdate the levels of design, planning, culture of rural tourism.To rural tourism landscape as the research object and based on the related theoriesof narratology, this paper tried to give an interpretation of rural, which is the importantculture carrier of human, analyse rural history and culture which becomes a grandnarrative text, and listen to the story which the rural landscape records and tells, for thosewhich inject new vitality into rural tourism, and let rural tourism landscape design ownthe optimal abilities of reasonable exploitation, effective continuation and benigndevelopment, making the narrative design of landscape become the “ice-breaking move”of the lagged rural economy, the short-lived rural tourism.This paper has divided into four parts:The first part, on the domestic scholars systematically in narrative theory and designof landscape narrative analysis research, summarized the present situation of the designof landscape narrative research, put forward the standpoint of this article, and clearlydemarcated the important concepts of which the article might involve.The second part, the paper briefly described the definition and development ofnarrative summary, put forward the personally preliminary research on the related theorynarrative, and concluded about the characteristics and significance of rural tourismlandscape narrative design. The third part, according to the rural tourism landscape design sequence，it’sdivided into five links which are unfolding narrative strategy of the landscape designresearch.Under the background of the rural tourism landscape design may be involved inconcepts refining, spatial organization, scene design, route planning, project constructionand the narrative theme creation in the design of construction, narrative arrangement,unfolds, behavior drive latitude, which experience one to one correspondence. Betweentwo narrative angles from designer (the narrator) and tourists (recipient), this part ruralcomprehensive analysed tourism landscape design of a full range.The fourth part, the two actual case of Jiangjiamiao village of Yichang City andMulan Flower Brook scenery tourist area in Huangpi district of Wuhan, enrich anddeepen the strategy theory.In addition, these cases include narrative landscape of whichsubjects are unknown and uncertain two large categories, provides a practical andeffective operation method for the future of the rural tourism landscape narrative design...