| With the arrival of3G era, mobile terminals such as smart phones and tablets are becoming increasingly popular and mobile internet products will be the main theme of this era, replacing the traditional PC products. Compared with PC products, the mobile Internet Products have advantages on faster iteration speed, less consumption of resources, newer interactive mode,and more easy in cross-platform.Meanwhile,due to the relatively small mobile terminal product interface, the interface design will surely be more focused on usability, user experience, as well as visual recognition and cognitive.Generally speaking, the methods of mobile interface design of terminal product are with in the thought of "user-centered design" in internet products, obtaining the user related patterns of behavior and cognitive model so as to establish characters, through the qualitative and quantitative research to the user. however, the study shows that the general methods of use of characters, such as scene simulation method only play a bigger role in the design of the interface interaction way, but not very good to apply to visual interface design field. Aiming at find how to make characters do a better job at helping the visual design of the interface, this paper put forward a innovative method that by combines characters and perceptual image research, using research on relationship between visual interface elements and perceptual images of characters, which helps clear the relationship between user interface visual design and the perceptual cognition of characters.This paper expounded the basic idea of "user-centered design", discussed about the basic methods of user research and the concept of characters and demonstrated the feasibility and meaning of using characters perceptual image and.By illustrating the procedure of the case "Court",an SNS product of basketball,this paper expounded on corresponding detailed steps about how to create the user characters of the product, making the interface test sample, testing the relationship between perceptual vocabulary and the visual elements of interface. And finally,this paper provided new ideas and new methods on application of perceptual intention and characters in interface design,by the way of translating the tendency of the character’s perceptual cognition into standard of visual interface design. |