Design Of Commercial Street In Scenic Spots Under Regional Culture Background

With the development of modern social economy and culture, tourism has become an indispensableway of leisure. Commercial Street, as a part of tourism service facilities as well as one of groups with largestream of people, undoubtedly become an important carrier of concentrating cultural charm of scenic spotsor even the whole city. Nevertheless, under the impact of Western modern life style and ideology, thetendency of plagiarizing, imitating and coping among scenic spots and even among cities is growing,resulting in similar appearances among spots and even the cities which cause the disappearance of citycharacteristics, ethnic culture and architectural individual image. Due to excessive pursuit of economicbenefits, many developers have been churning out Commercial Street only for Commercial Street’s sake, orhave been following the trend to build pseudo-classic architecture without any basis, ignoring touristspsychological experience effect made by regional and cultural characteristics and leading to lots of lowlevel commercial street design appeared in scenic spots, as a result, the cultural property and the tourist’sconsumer experience decline.This thesis starts with the design of Commercial Street in scenic spots under regional culturebackground, combining the function, space, form of the construction with regional cultural factors such aslocal natural environment, characteristic humanities and the cityscape to make scientific and objectivejudgment that contributes to preliminary discussion of commercial street design in scenic spots, and it alsohopes to be able to offer a reference for further commercial street construction.The research method adopted in this thesis is combining theory with practice. After analyzing andcomparing the theoretical researches and construction achievements at home and abroad, it considers thatthe cognition people formed to scenic spots and even the city can be divided into two stages: anticipationand perception. Only when the perception wins the upper hand upon anticipation can tourists enjoy bothphysical and mental pleasure. Meanwhile, the design of Commercial Street in scenic spots under regionalculture background precisely satisfies the tourists`anticipation and needs by handling with various factorsas geographic environment, space features, cultural landscape resources, regional cultural characteristics,cultural heritage, and psychological characteristics of tourists and so on. Through discussing designprinciples and aspects that should be taken into account in commercial street construction, this thesisexplores ways to present regional culture aspect in scenic spots commercial street`planning design,construction design and landscape design. In the last place, combined with actual case study, the thesisgives detailed analysis of environmental consideration in initial stage, the confirmation of design concept and principle, the perfection of planning conception and the attention to spots`specifications, etc. to inheritand display regional culture factor in construction completely. The development of Commercial Street inscenic spots is dynamic, thus this thesis also summarizes historical experiences, clarifying the coreelements of gains and losses upon regional culture element in scenic spots Commercial Street design.Through the explorations and the practices presented by this thesis, it hopes that it could provide certainreferences to the design and construction of Commercial Street in scenic spots under regional culturebackground.