Studies On The Mode Construction Of Tea Cultural Creative Industry Park Of Fujian

With the rise of global creative industry, the Chinese government’s emphasis oncultural industry and the demand of modern tea industry transformation anddevelopment, practical activities of tea cultural creativity are flourishing. This studydrew on the theories of creative industry, creative agriculture and tea cultural tourism.The theoretical promotion of existing tea cultural creative practice was conductedthrough on-the-spot investigation and empirical study. Three kinds of prospective teacultural creative industry parks of Fujian were constructed. Through analysis anddemonstration, conclusions were achieved as follows:1Discussion about the related concepts of tea cultural creativeindustry parkConclusions were made as follows through the analysis of the phenomenon andtheories of tea cultural creative industry:“Tea cultural creativity” has threemeanings--creativity of tea-related objects, spiritual products and behavioral patterns.“Tea cultural creative industry” can be understood as the combination of tea industryand cultural creative industry, including tea advertising, tea exhibition services, teaarchitectural design, tea-related crafts, tea product research and design, tea culturalcostume design, tea cultural film, tea music, tea cultural performing arts, press andpublishing of tea industry, tea-related software development, tea cultural radio andtelevision, tea cultural tourism, tea cultural art and antiquities trade, consulting andplanning of tea industry, tea&physical culture. Also it can be seen as theindustrialization of tea cultural creative behaviors.“Tea cultural creative industry park” has two meanings--the subdivision ofcreative industry park in the field of tea culture, and the innovated and upgrade modeof traditional tea industry park. There are two kinds of classification of tea culturalcreative industry parks, one is based on the types or names of tea, there are (will be)creative industry parks of green tea, black tea, oolong tea, dark tea, white tea, yellowtea and scented tea. The other is based on the carrier or the function, the existingmodes are tea museum, experience pavilion, park, manor, pioneer park, performing art base and other new modes.2Study on the mode of creative tea cultural products design baseDifferent kinds of creative way or creative elements were summarized based ondifferent kinds of creative tea cultural products. Creativity of tea sets can beconducted from the materials, using method and function, appearance, connotationand texture. Creativity of tea food can be conducted from the appearance, ingredients,making method, selling and technology. Creativity of tea package can be conductedby introducing Chinese traditional elements or using humorous and straightforwardway. Different kinds of tea may have different packages, and the convenience shouldbe valued. Comprehensive utilized tea products are the production of tea camelliaflower and the seed, production made from tea’s extracts; production dyed by tea’sinfusion; crafts made of tea and production filled with tea. Tourist souvenir of teacultural tourism includes vacuum packaging of tea snacks, miniature model of teaculture, paper products of tea culture, tea seed and tea sapling, etc.“Creative tea cultural products design base” is an industry agglomeration districtwhose core industry is designing and researching creative tea-related products, andthe supporting industries are environment art, interior design, art exhibition andauction, art training, advertising and consulting, fashionable catering. According tothe locating principle “both enclosed and open”, it may be located in the industrialheritage, suburban village, tea wholesale market and scientific research institutionsnearby. This base is made up of: tea culture creative design and research area,supporting service enterprises, public service facilities, public leisure places and parkmanagement committee, etc.3Study on the mode of tea cultural film-and-television industryparkTea cultural film-and-television works are film, teleplay, documentary,animation, micro film, static film and DV of tea culture. Tea culturalfilm-and-television industry park is an industry agglomeration district whose coreindustry is tea cultural film-and-television industry, and the supporting industries are tea producing, derivatives development and sales, festival, convention and exhibition,cultural tourism, leisure and entertainment, film and television education training, etc.Its integrated industry chain includes prophase development, film investment,production, promotion issue, cinemas and theaters, derivatives, and tea producing,tourism, music, service industry from the transverse industry chain. According to theintegrated industry chain, a whole tea cultural film-and-television industry park ismade up of tea garden, tea-processing factory, filming base, film industry gatheringarea, supporting commercial districts, park management office, exhibition and tradingcenter, theatre full of tea cultrue, tourism and experience service area, subject-liveperformance venues, film-and-television talent education and training center.4Study on the mode of tea culture and love theme parkNo matter from the perceptual view or from the perspective of history andcustoms, tea and love&marriage have a indissoluble bond. The strong feasibility ofFujian’s tea culture and love theme tourism was proved by the beauty of Fujian’s teagarden scenery, longer tea-picking and tea-processing experience time, feelingsupgrade after drinking tea together, the health care efficacy of tea, colorful teacustoms and tea art performances, rich and colorful tea and love stories, couples’promoting role and mature outside conditions, etc. Tea industry leading enterprisesshould be the main force to construct the park. Its main target customers are thosewho have a higher cultural level and are18years old or above. The park is made up ofsightseeing tea plantations, tea processing workshop, theme park square, resorts andother functional areas.