Research On Modern City Commercial Street Store Decoration

We live in a time which is gradually urbanization and modernization. Social development is more rapidly. As the proportion of Commercial Street in the city is gradually increased, it has become an important place to show its own charm and a collection of city self-image. However, today’s commercial street is faced with the danger of fickleness and vulgar. This makes our living environment sicker and brings the negative influence into our life, work and study. When we are on a commercial street, we feel full of store decoration firstly. Store image which brings the characteristics of visual environmental art has become an important part of city. Its appearance, color, material and style are closely linked to architectural style, street characteristics and city culture. However, modern people often neglect it. With regard to their own store, they have no decorative aesthetic consciousness or only pursuit personality but ignore its integrity. So, the commercial space is becoming more and more confusion, people become more and more impetuous. This paper intends to inspire all walks of life pay close attention to the problem by simply analyzing commercial street shop decoration. Call on businesses to begin from themselves and the government to strengthen management. Pay attention to commercial street storefront decoration and its integration with environment and city culture. Change the confused status of modern city Commercial Street. The ultimate goal is to establish a visual image of highly modernized, technological, civilized and humane city and to create a comfortable and harmonious business environment for people.