| China has saw a rapid progress in the real estate market during the past20years.However, due to the frequently issued macro-control policies and ever fiercercompetition, the industry is now confronted with a declining profit rate yet risingpressure of economizing cost. For the real estate project is commonly characterized bythe features of complexity, high costing and long-lasting completion period, manycommonly used managing and working methods in the past can no longer fulfill thedemand of economizing cost in nowadays.Value engineering theory may provide a new resolution for the real estate projectmanagement. Appling the theory into the whole process of the project can help tofully understand the demands all beneficiaries. Then the demand can be annualizedand researched through integrated technical and management skills to obtain themaximized profit of project.Combined with the case of Marina City project and value engineering theories, theessay will make a comprehensive research about the selection and optimization ondesign of the exterior insulation and decoration. The essay will first introduce thepurpose and significance of research, the current research situation at home andabroad as well as draw a brief outline of the whole essay. In the second pass, theoriesabout value engineering and related working methods and procedures will beelaborated. The third part is the main core of the essay which will define, assort andevaluate the case of Marina City. The conclusion part will mainly compare thedifference between the project with or without using the theories of value engineeringand make a forecast about the prospect the theory. |
