Maotai Liquor Cultural Tourism Development

China is the world’s four ancient civilizations, is the hometown of wine. In the history of civilization for thousands of years, the wine into almost all areas of social life. Wine culture as a special form of culture, in the traditional Chinese culture has its unique position. Guizhou Maotai Town abounds liquor, Maotai liquor in which the most typical, and is known in the world of Maotai, wine culture in China occupies a special position. Wine tourism and cultural tourism is the new trend in today’s world, as opposed to domestic fire, such as tea, wine tourism, as an important component of traditional Chinese liquor culture and cultural tourism is still in its infancy. This paper focuses liquor Maotai Town Tourism development of he town to carry out the purpose of using Maotai brand, trying to Maotai liquor culture transplanted to the town to build a new tourist destination, he town of Maotai liquor industry to in crease the added value and brand creative Development.In this paper, the basic situation from start Maotai Town, trying to find the town of Maotai liquor culture orientation, find one of the liquor culture tourism material, analysis of these tourism resources value and taste, and with regional and historical factors combine to consider Finally made liquor Maotai Town Cultural tourism Development strategy. According to the study, this paper argues that the town of Maotai liquor cultural tourism material mainly in the following aspects: First, the historic town of Maotai wine, may be worthy of liquor culture classic demonstration; Second Maotai great influence, to witness the legendary, highly "narrative "; Third, the beauty and mystery of the town of Maotai, can fully demonstrate regional landscape; Fourth liquor Maotai Town cultural nationalism, the interpretation of "entertainment entertain the people of God" scene; Fifth Maotai liquor reconstructed cultural landscape is a mature tourism resources. For these tourist material, I thought I could do this several tourism product design:one is the town of Maotai liquor Heritage Museum; second is the factory tour; The third is "wine、poetry" Maotai artistic experience; The fourth is the" Wine River" resorts; their five ecological wine tour; their six liquor Maotai town Festival.Meanwhile, the paper liquor Maotai Town Cultural Tourism SWOT analysis, that the development of tourism has Maotai Town unprecedented conditions and opportunities, and support the development of tourism are many factors, but also there is a big negative factors and risks. Of course, from the strengths, weaknesses, opportunities and challenges of the situation, the positive effect is greater than the negative effects, carried out in the town of Maotaiwine culture tourism greater likelihood of success, but must properly handle the relevant weaknesses and challenges, and also from long-term consideration, attention to dealing with "excessive consumption" of the problem, development and protection issues, and benefit people’s live lihood issues, from fundamental change in philosophy, to build tourism brand.