Studies On The Situation Analysis And Development Trend Of Hunan Tea Culture Festival

Hunan province is one of those big tea-producing provinces in China. Its tea industry has a sound industrial base and momentum as a pillar industry of rural economy. In recent years, with the strong support of the government, a series of activities have been undertaken in the area of tea culture, and made lots of certain achievements. In provincial, city and County, for which the various types of tea culture Festival began to emerge and become linear upward trend. Research shows that tea culture festival organized to stimulate the local tea industry development, thus promoting regional economy. But because of the tea culture Festival in Hunan province’s start relatively late, mainly in small-scale spontaneous State, there are still problems remain to be solved. This article set out from research and development status of Hunan tea culture Festival, summary characteristics, identify problems and forecasting its development trend and make proposals to both theoretical research and practical application.Articles put out the problems and told the based theories firstly, focused on research Hunan tea culture section of development course, summary out Hunan tea culture section of series of development features and exists of problem; by empirical and integrated benefits analysis, will investigation data for finishing, more intuitive to reflected appeared stage tea culture section of held situation, and analysis has two a has representative of case, respectively description has tea culture section of held on promotion tea brand construction of role and on ecological tea culture tourism of advance role; Based on the above study, discussion on the development trend of tea culture Festival, studying tea culture festival organized by improving mechanisms of tea brands to drive industrial development, and making combination of tea culture and ecological resources of tourism in eco-tourism of tea culture and tea industry in achieving win-win; last for future organizing tea culture Festival in Hunan province countermeasure and suggestion to make several points.