Advanced Custom Jewelry In China’s Development And Issues

At present, China’s economy is at an alarming momentum in the rapiddevelopment of Chinese people are getting richer and richer, the level ofconsumption is also increasing economic affluence is largely driven by thedevelopment of the jewelry industry, but also fine jewelry customization Thejewels service laid a good economic foundation. Foreign high-end jewelry marketis increasingly saturated domestic high-end jewelry market is still in itsinfancy, major the foreign jewelry brands competing to enter the Chinese market,to provide advanced custom jewelry services for China’s high-end consumer groups,accounted for most of the The high-end jewelry market, Chinese jewelry brandin this situation how the rise of competing with foreign jewelry brand has becomeChina’s jewelry business question worth considering.Under the influence of the traditional culture of the Chinese aestheticpreferences and foreign consumers are not quite the same, the senior customjewelry jewelry brand abroad service may not be able to meet the needs of Chineseconsumers. Less renowned jewelry brand in China, the lack of influence, mostof the jewelry brand enterprise scale, uncompetitive and custom derivative modein China due to the fine jewelry industry boom caused affected the healthydevelopment of the industry. How to regulate the industry, to create China’sown high-end jewelry brands, fine jewelry customized services in line with theChinese aesthetic taste, the contents of this paper.This paper expounded the basic concepts of fine jewelry customizationcombined with the development of custom fine jewelry, custom fine jewelry anddomestic consumer groups, and make recommendations on how to regulate theindustry markets to create a special fine jewelry custom jewelry brand service,hope future senior Chinese jewelry brand jewelry customized services to be morecompetitive in the market.How the Chinese jewelry brand "with Chinesecharacteristics" fine jewelry customized service is the subject of the study,"Chinese characteristics" for the mainstream philosophical concepts under theinfluence of Chinese consumers aesthetic ideas; Chinese traditional elementsuse, the use of Chinese traditional crafts in modern jewelry and consumerfavorite jewelry making materials.