Study On Agricultural Information Dissemination Mechanism Based On Complex Network

Agricultural information dissemination can enable farmers to find and grasp more business opportunities to social needs. With information dissemination, it can make full use of the advantages of the rural areas and the farmers there and maximize the interests of the agricultural production. If the agricultural information can be dispersed effectively from one farmer to others, it will make the agricultural production stronger market predictability and disaster preparedness. It will create significant economic benefits for rural areas to research the agricultural information propagation law in the crowd. On one hand, study on the internal information dissemination of specific rural range will greatly facilitate the exchange of information in this rural range. On the other hand, study on the external information dissemination of the rural areas can make farmers understand what kind of agricultural products the consumers prefer and then cultivate agricultural products reasonably. The complex network is one of the classic abstract research methods. Many real-world network systems can be abstracted into complex networks. The complex network theory can be used to simulate the process of agricultural information dissemination.In this paper, we conducted an in-depth study on the complex network model of agricultural information dissemination under the premise of a deep analysis of the key technologies of complex network. Based on the complex network theory, the information theory and the theory of agricultural information, we contrasted the difference between domestic and international agricultural information dissemination mechanism, analyzed the main problems of China’s agricultural information dissemination in current years, conducted a comprehensive research on the complex network theory and the complex network model. Next, we simultaneously probed into the mechanism of agricultural information dissemination and the impact factors of agricultural information dissemination. And then, in view of the complex network model, we emphatically analyzed the trust mechanism of complex network and the mechanism of viral dissemination of agricultural information. Finally, taking Quyuan Farm as an example, we established the information dissemination model of watermelon planting in Quyuan Farm based on complex network theory.