The Research Of Chongqing Spa Tourism Marketing

Hot Spring Tourism rise in Europe, to be developed in North America, reached its peakin Asia, especially in Japan. It is a form of tourism for the purpose to enjoy spa health care,leisure, vacation. In China, though the hot spring of our country has already utilized forthousands of years，it is only the course in decades to really develop the hot spring tour．The use of hot springs resources also has a history of1600years in Chongqing, but itwas fading in the development process, a few decades time after2002, the spring tour ofChongqing is developed quickly under the support of the government. In2012, it won the spacapital of the world, to be a new city card. The creation of "Spa capital" is not only initialresults of Chongqing hot spring tourism development, it is also the marketing resources of spatourism."Spa capital" on Chongqing hot spring tourism marketing is discussed in this article.This paper is divided into seven chapters, four parts. The first part includes Chapters Iand II, the main topics of the background papers, studies at home and abroad the latestdevelopments and relevant basic theory. The second part includes chapters III and IV, Mainlyon the "hot capital" Create-based analysis as well as in the creation process of the marketingstrategy and tactics of research, Proposed a "spa capital" to create problems. The third sectionincludes chapters V and VI, as a core part of the thesis. Questionnaire through the network inthe form of "hot capital" brand empirical research, based on the analysis of the data to drawconcrete conclusions, Survey data shows "Spa capital" branding Chongqing hot springtourism development and tourism destination marketing positive effect,"Spa capital"branding status quo there are some problems,"Spa capital" brand under the guidance ofChongqing hot spring tourism has broad market prospects and development potential.Combined with the brand life cycle theory of the "spa capital" to define the brand’s life cycle,and "hot capital" brand marketing strategy analysis. Finally,"spa capital" marketing strategyto promote recommendations. Part IV of Chapter VII of the paper, a summary of this article.