Research On The Development Of The International Tourism In Huang Shan City

In1968, eleven of the third plenary session established the policy of reform and opening up, the tourism industry really started. Deng Xiaoping attached great importance to tourism, pointed out that there is much fineness in tourism can be used and to highlight. Over the past30years, with China’s sustained and rapid economic development and income level improvement, the number of tourists and tourism revenue in China increased by above ten percent tourism has become an important industry and a fast growing consumer field after housing, cars. At present, China has become the world’s fourth largest tourist reception country and Asia’s largest outbound tourist source country. Since Deng Xiaoping’s talk in Mount Huang Shan in1969that point out the strong tourism, Huang Shan city tourism industry develops rapidly in30years. Relying on the superiority of the natural resources, human resource and various forms of propaganda, this attracted many tourists. Although there has been some outstanding achievements, but many problems still exist in the development of international tourism in Huang Shan city. In this paper, through the analysis of the current situation in Huang Shan city international tourism compared with other tourist city, it find out factors affecting the development of tourism in Huang Shan city. The conclusion is that there is a strong correlation between Huang Shan city’s international tourism and the traffic, hotel and GDP in Huang Shan city. At the same time, in the three factors, the number of star-rated hotels had the strongest link, explain its influence on Huang Shan city international tourism industry. That exist some advantage in the development of international tourism industry in Huang Shan city:rich in tourism resources, tourism commodity is bright, location advantages, the government policy support. Disadvantages are mainly in the following aspects:the foundation of city tourism is weak, the economic development level is not high; tourism industry slow development, tourism marketing means are single, tourism personnel structure is not reasonable, tourism seasonality, It put forward some measures about the international tourism development in Huang Shan City according to the above disadvantages:speed up the Huang Shan City tourism image positioning, enhance brand awareness; to strengthen the tourism market segmentation, the tourism product to do fine; strengthen tourism commodity management; expand publicity; strengthening construction; strengthen the tourism service facilities, enhance tourist accessibility; create a good tourism environment; culture high comprehensive quality tourism talents and some recommendations of other.