The Research On Development Stratagem Of Zt Rubber And Plastic Company

ZT rubber and plastic company was founded in2003.it is located in Shandong, and ingaged in the production of rubber。Recently, the main business of ZT is the conveyer belt。Strategy management theory is used by ZT. By using PEST and Poter’s Five Forces Model for ZT to analyze the macro-environment, and to list out the positive external opportunities and challenges. And through external factors evaluation matrix (EFE) on company macro-economic and the industry factors for analysis and evaluation, it is easy to minimize the risks by using external opportunities. Then it analyze the internal environment using (IEF) for the company rating to define the advantages and the disadvantages of the company. There are two mainly advantages. One is that the company has studied the market carefully and locked its target market.The second is that the company has a strong marketing capability. At the same time, there are two mainly disadvantages factors. One is to lack of the necessary land resource for the continual development.The second is that the financing cost is too high.With SWOT analysis, we can get SO Strategy Model, WO Strategy Model, ST Strategy Model and WT Strategy Model. And by using Strategy of Cost Ahead, Strategy of Differences and Strategy of Focus, we can define Total Cost Ahead Strategy is the company’s development strategy.At last, for the implement of the Strategies, the company has established some systems such as Budget and Cost Control System to lower the cost; and by improving the organizational structure to define the responsibilities, and the establishment of Technology Innovation System to ensure the advantage of the innovation cost and other related strategy implementation measures.The research of this article, combining management theory and business practice.struggle with the analysis and strategy development process more scientific and reasonable.hope that these studies have implications on other similar companies.