A Research On Marketing Strategy Of AA Company

With the life of human-being getting more intelligent and smart, miniature microphone recording has been omnipresent in every fields of our life. companyAA has been positioning its self the technology leading in microphone innovation, with the commercialize of its Mems microphone in2006. AA has continuously won several projects from different customers especially in North America, but due to the competitor’s differentiated die set level sales, IP exchange and license etc business model to against the integration model that A A offer to this market, and this has deterred the AA to become the strong supplier in MEMS Microphone industry.With the fact of the harsh business environment that AA company encounter, this paper will base on the model of SWOT to find out the best marketing strategy that suitable for AA,in the mean time adopted Polter five force model to study the major competition environment to conclude the solution to bypass those forces, i.e AA should focus on differentiation strategy to serve the customers who has the ability to innovate and pay technology, then AA utilize its best resource to have more deeper interaction with customers,and work with distributorsas a supplementary measure to bring the product value promptly to customers, then the shareholder benefit can be maximized.