Construction Scheme Of Gansu Rare Earth Company’s Marketing Center

In February2012, the Ministry of Industry and Information Technology released the new material industry "Twelfth Five-Year Plan", China’s rare earth industry has entered a new stage of development. Meanwhile, Gansu Rare Earth Company "Twelfth Five-Year Plan" has pointed out the direction for the future development of Gansu Rare Earth Company.This paper has studied the construction plan of Gansu Rare Earth Company’s marketing center. First of all, this paper has a brief introduction on the basic situation of Gansu Rare Earth Company and marketing center building background. At the same time, the paper discusses the necessity of building a marketing center in Gansu Rare Earth Company. On this basis, this paper discusses the position of the Gansu Rare Earth Company’s Marketing Center construction planning and marketing center. From the reality of Gansu Rare Earth Marketing Center building, the paper focus on marketing center construction, including office and warehouse construction, the building of organizational structure, workflow construction, management system building, personnel development, pay and performance system construction, and the effectiveness of the marketing center construction risk analysis, and made specific recommendations on risk control.The paper thinks that it is fundamental to long-term sustainable development. It depended on the perfect marketing system, enhance marketing capabilities, strengthen corporate branding, and enhance their market competitiveness. The construction of the marketing center building meets the requirements of the development of rare earth industry and enterprise development planning, and will take full advantage of the resources of the company’s technology, human resources, market resources and accumulated experience, to bring new opportunities for the development of Gansu Rare Earth Company. The development of the study of rare earth enterprises planning will bring some reference value.