Research On Petroleum Benzene Marketing Tactics About CNPC Northwest Chemicals Marketing Company

Since2010, China has become the world’s second largest producer and consumer of petroleum chemicals in the petrochemical industry. At the same time, with the continuous development and extension of the downstream units and technologies of petrochemical products, liquid petrochemical products, especially petroleum benzene, are facing an increasingly fierce competition in the market.The main research content of this article is the marketing Strategy of the petroleum benzene products of PetroChina Northwest Chemical Marketing Company. It drew on the experience of advanced marketing concepts from home and abroad, and combined theory with practice. It first started with the market research of petroleum benzene, and analyzed the conditions of petroleum benzene in terms of production, consumption and price-affecting factors systematically with large amounts of data; Secondly use the macro environment analysis and SWOT analysis the internal and external marketing environment of a company petroleum benzene, strengths and weaknesses, opportunities and threats; once more using the STP theory elaborated the company target market positioning process of petroleum benzene; And then combined with the company’s own characteristics, use4P marketing mix theories analysis and established the petroleum benzene in product, price, distribution, promotion of specific marketing strategies; Finally discusses the company’s petroleum benzene security situation on the implementation of marketing strategy.At the same time, it was hoped that with research, it could provide certain reference for the company in selling other products, in order to strengthen the overall marketing level of PetroChina Northwest Chemical Marketing Company and to raise the overall competitiveness of it.