LBT Company International Marketing Strategy Research

The purpose of this study is to combine the practice of LBT company international marketing of chemical products, chemical analysis of the enterprise in which the international market environment, competition, market opportunities, etc., to provide an objective basis for international marketing practice LBT Corporation. In this paper, literature reading method, theory and practice, surveys and other methods to analyze LBT company insufficient presence in the international marketing process, and put forward feasible measures to solve the problems.Firstly, to the theory of marketing is based on a deep understanding of the concepts of international marketing, international marketing theory to STP and 4P marketing strategy as the theoretical and methodological basis of the research.Second, the combination of LBT company market conditions and the competitive market situation, analyzes the LBT’s existing international marketing strategies, as well as its marketing mix strategy adopted in the international markets, including:product strategy, pricing strategy, channel strategy and marketing strategy. SWOT analysis method using LBT Advantages in different market segments, weaknesses, opportunities and threats.Finally, according to the LBT Company in the target market to take marketing strategies as well as their own characteristics, analyze its shortcomings in the international marketing process, analyze the problems and propose solutions to the recommendations to ensure the implementation of its international marketing strategy.This paper presents the LBT companies improve international marketing capabilities detailed recommendations:to establish the concept of continuous innovation, improve the image of enterprises and products; strengthen marketing, technical training and marketing applications for business people; a reasonable choice of brokers; support for strengthening the Internet role, to build an international marketing information systems; prevention and control of international marketing risks.