SY Company Customer Relationship Management

In today background of huge progress in economic globalization and informationtechnology, the enterprise is facing the tremendous changes in the business environmentand market, in which the competition increasing fiercely, thus brings unprecedentedopportunities and challenges for the enterprise, so most of enterprise have realized that theCUSTOMER has become one of the most valuable resources for enterprises, including butnot limited: to improve customer’s satisfaction, to retain the old&new customers, todevelop new customers, and to establish the strategy of win-win partnerships betweencustomers and enterprises is the key factor in the sustainable management. Accordingly,customer relationship management behoove now has become the important part ofbusiness strategy. The essence of customer relationship management is to improve therelationship between enterprise and customers by the system method with qualifiedproducts and services to meet customized demand and eventually profitably won thecustomers and the market.Better customer relationship management strategy is useful to help enterprise tomanage and use the most precious customer data, which could more completely analysisthe relevant customer historical data record analysis in order to anticipate the future trendsof customers demand, to improve customer service customer satisfaction and customerloyalty. Meanwhile, Customer relationship management could help enterprises win backcustomers from competitors and maintain long-term relationship with customers.Furthermore, by using the modern information technology CRM software system thecustomer value could achieve maximization with standardization each process in which tooptimize all the resources and information share platform, thus to improve internalemployee working ability, promote the growth of enterprises, and bring more lucrativecorporate value.The paper made reference to some experts and scholars’ advice which based on theresearch results and also took author’s working company as study object to briefly analysisthe current LED field market status and customer CRM operation situation. To describe theSY Company uses customized products and customization service strategy to develop the market and manage the customer relationship, also through the software system,organization, and personnel concept changes to make the associated processstandardization in order to ensure system long-term and effectively operation.