Research On Development Strategy Of The Enterprises In Shunde Under The Background Of The Transformation Economic

With the deep adjustment of International economic structure, European debt crisis took place and the international financial market is complex, unsteady and fiercely changeable. Affected by the global economy, the prices of raw materials in China has risen sharply, however, export markets have contracted sharply. In addition, RMB appreciation against the dollar rises and the challenge of emerging markets in Southeast Asia, which slow down China’s economy. Many enterprises are faced with a series of problems during the time, such as financing difficulty, heavy burden of taxes and fees, profit shrinkage, market development and higher production costs. The enterprises in Shunde which are for industry manufacturing or OEM production, are located in the lowest end of industrial chain, affected fiercely during the international financial crisis. In the tide of market economy, if the enterprises are not able to seize the opportunity, turn crises into opportunities, promote the transformation and upgrading of industry, seek new economic point of growth, they must be met with a "crowning calamity".In this situation, the enterprises in Shunde, urgently need to combine with practical, research policy measures to remain competitive, seeking new sources of economic growth; and the Government urgently needs to promote businesses from extensive resources, labour-intensive, high-carbon growth energy to low energy consumption, technology-intensive, innovation economy and low-carbon development pattern transformation, promoting sustainable economic development.Firstly, this article has a brief introduction on the development of the enterprises in Shunde. It focuses on analyzing the adverse effects and development opportunities which the economic transformation has brought on them as well as the need for transformation and upgrading, of small-scale business, so as to lay a good foundation for the next step to determine the development strategy. In addition, combining with the reality of the enterprises in Shunde, this article analyzes several aspects of detailed problems including financing, human resources, technology, market and others appearing in the enterprises’transformation and upgrading.Secondly, the development strategy for the enterprises to maintain a competitive edge has been made out in this article and also a series of measures such as increasing investment in technology and innovation, changing management idea, adjusting product structures, strengthening brand-building, improving the level of marketing management to optimize the internal management, achieve transformation and upgrading, seek new economic growth points and maintain a competitive edge of the enterprises.Particularly, the use of robots to improve the level of industrial automation, network platform to expand marketing development, Internet technologies "Blue Ocean" to develop their business has been carefully studied.Finally, the proposed strategy of establishing Forced Mechanism of transformation and upgrading of the enterprises in Shunde has been brought forward to promote the development of industrial clusters. Meanwhile Shunde should increase fiscal support, vigorously develop financial institutions, and develop the technological innovation to optimize the external environment of transformation and upgrading, then promote Shunde’s stable and rapid economic development.