The different between the operation situation of enterprises and the views of social values lead to different perceptions of corporate social responsibility performance. Some operators believe that even though social responsibility can improve the social responsibility performance, but it canlead to the increase of operating costs and reduce the company’s financialperformance; Some operators take the opposite view that social responsibility not only can improve the performance of social responsibility, but also promote company’s financial performance. In this case, a series of questions about social responsibility performance become the focus of operators’ attention. But in our country, social responsibility performance is in theprimary stage, yet not formed a mature system. According to the relationship between social responsibility performance and financial performanceis also in the beginning stages. In this case, this article by studying the theory of social responsibility performance and financial performance, analysis the correlation between them. In order to promoting corporate socialresponsibility performance.The article based on the theory of social responsibility performanceand financial performance. After theory expounded, theoretical analysis and empirical analysis, I select the firm in the juchao-CBN-xingye SocialResponsibility Index, by SPSS19.0to research the relevance of corporatesocial responsibility performance and financial performance. The results s how that: their indeed exist a positive relationship between corporate social responsibility performance and financial performance; the high grade of social responsibility performance, not only conducive to raising the level of the post-financial performance, also plays a catalytic role in raising the level of the current financial performance; enterprise financial performance is a prerequisite of good social responsibility performance. Finally, according to the above theory analysis, empirical analysis as well as domestic corporate social responsibility performance status quo: to build a soundcorporate social responsibility performance information disclosure system; encourage investors in socially responsible investment; to cultivate independent third-party oversight of corporate social responsibility; progressive realization of professional four of the recommendations of the audit and other institutions for the implementation of the corporate social responsibility report. |