The Agricultural Materials Product Technology Promotion Mode Research Based On Agricultural Capital Consumption Behavior

Popularizing agricultural science and technology are significant to support the national agricultural economy, increase farmers’ income and improve rural environment. With the development of agricultural modernization in our country, it gets more and more attention. Under the condition of market economy, relying on the governments’administrative power to promote agricultural science and technology promotion mode, can no longer meet the strong demand in agricultural technology. As the main body of agricultural materials market operation, Agricultural materials enterprises are relying on their own advantages to start from the actual agricultural production and actively involved in agricultural technology service, has become an important part of agricultural technology service system in our country.In order to better study agricultural materials enterprise in technical service in the service mode, this article is based on farmers’ technical requirements and agricultural materials product consumption behavior, for Beijing new well hope agrochemical co., LTD as an example, to study the technical services of agricultural materials enterprises. Firstly, summarizing company technical service modes, and analyzing the existing problems and insufficiency in agricultural technology service; Secondly, analyzing their consumption behaviors and demands of agricultural technology on agricultural materials enterprises, technical service satisfaction and so on from the perspective of farmers; Eventually, determining the service mode of agricultural materials in enterprise technical services.In order to make the agricultural materials enterprise play its role in the technical service, based on increasing competivity of the agricultural capital market, uneven quality of the agricultural materials enterprise, confused promotion mode, macroeconomic regulation and control on agricultural materials market and inadequate support to the agricultural materials enterprise etc situation, we put forward some countermeasures from government policies, enterprise itself and the farmers demand three aspects to improve the current situation:Government policies:One is to strengthen macro management plan and management, establish a fair market competition environment; Second is to perfect the intellectual property protection system, protect the technology interests of agricultural materials enterprise; Third is to provide policy support for agricultural materials enterprise from capital and technology innovation ability two aspects.Enterprise itself:One is to strengthen cooperation with scientific research units to improve the technology innovation and service ability of enterprises; Second is to set up the agricultural materials company and product brands; Third is to speed up human resources development of agricultural materials enterprise; Forth is to strengthen enterprise information communication platform, establish a complete enterprise information collection, management and feedback system, to strengthen the market information, technical requirements, information communication and feedback.Farmers demands:One is the high degree of farmers’ demand for new technology, but the low level technology application, so we need to improve agricultural materials enterprise technology service efficiency; Second is the technical needs of farmers and agricultural materials consumption behavior is influenced by many aspects, so we need to improve the service efficiency according to the local farmers’ technology needs to choose agricultural technology and service method; Third is that the enterprises must strengthen the technical trainings for farmers.