Research On The Marketing Strategy Of Nantong Real Estate Enterprise

With the national regulation on the real estate market dynamics enlarges unceasingly, Nantong social macro environment development, Nantong real estate enterprises facing new opportunities and challenges. How to survive and development in the environment, Nantong real estate enterprises are facing grim situation. The marketing strategy as the ore competition means of real estate enterprise become more and more important.At present, the real estate enterprise marketing strategy more and more rich, Price of marketing, emotion marketing, even marketing activities has been widely used, and good results have been achieved in practice. Throughout the Nantong in the real estate market, marketing strategy has common problems. They mainly manifest in lack of research means a single concept fuzzy, lack of a clear positioning and brand advantage and so on. Analysis the reason, On the one hand, Nantong as the third-tier cities and the rapid development of Yangtze River Delta region one of the cities, economic and social development is rapid, the rigid demand still exists. On the other hand, the lack of professional talents in real estate market marketing strategy is uneven. But as the real estate market situation of increasingly serious, Nantong real estate marketing strategy has been to stimulate the desire of consumers, to meet the demand of consumers, real estate developers pressure increase. This requires, according to the reality of the Nantong market, a new marketing strategy. This article intends to do some investigation and research in this aspect, provided such as the brand cultural marketing, relationship marketing, property marketing and green marketing strategy, etc. Suggestions, aimed to Nantong marketing strategy of real estate developers to provide some reference and reference.The main contents of this article are:Chapter Ⅰ, introductory section, presented the research background, purpose and significance of this document, content and framework, and where possible innovative research ideas and methods. Theoretical basis for part of chapter Ⅱ, on the theory of marketing-related research conducted a review, this study provides theoretical support and analysis tool. Chapter development situation and market analysis of real estate market in Nantong city, first introduced the development situation of real estate market in Nantong city, followed by the use of Pest, five forces model and study on Swot model of Nantong City real estate business at this stage of the external macro-environment, the business environment and an analysis of internal environment, thereby grasping the real estate opportunities and threats facing the enterprise of Nantong city. Fourth chapter on current methods of marketing strategy of real estate enterprises of Nantong city and major problems. Chapter fifth mountains residence project case analysis of geographical names. Sixth chapter to further improve recommendations of the marketing strategy of real estate enterprises in Nantong, for improving policies, promotion strategies and innovation policies of the three elements.The seventh is described in the research conclusions and Outlook.This integrated using three species research model, came of conclusions is:Nantong real estate enterprise implementation of marketing policy is is Department level stage, further research and innovation of space is large; national macro-control efforts of increased and real estate market development of vagaries, Nantong real estate enterprise market marketing policy should more to consider purchase who of needs, from theory and practice should further innovation, to adaptation large environment of needs.