Strategic Positioning Of South-Western Railway Logistics And The Planning Of Logistics Product

Railway transport as one of the traditional carriers in China, with its large volume, safe and reliable transport, low cost occupies a crucial position in the logistics system. In recent years, under the guidance of State policies, Southwest railway actively explore effective ways to promote railway logistics development, innovative institutional mechanisms to optimize the allocation of resources, expand business areas. has been the rapid development of railway logistics. On the moment, Southwest railway has accumulated a lot of experience in logistics facilities, enhanced marketing, optimize business processes, further cooperation and improve the quality of service. As a result, forms adapt to the market demand for the service mode, which with railway characteristics. But we must have clear awareness that the root of Chengdu railway freight traffic volume and proportion of turnover of goods shows a declining trend, is because the structure of logistics products and services can’t effective integration into the market.Based on the research of Scholars at home and abroad, the article analy the development of Southwest carriage of goods by rail at first. With National logistics panning and the" Twelve-Five" panning of "Two provinces and one city", the article main emphasis the feasibility and necessity of the development of South-Western Railway logistics. Then systematic analy the problems of South-Western railway freight transport status and existing, Using the prediction mode to forecast the social flow and the southwest railway freight volume of "Two provinces and one city". Above all, the article submit the Strategic positioning and response measures of Southwest railway logistics, which adapt the" Twelve-Five" panning of "Two provinces and one city". Including strengthening the construction of railway infrastructure, and perfecting the railway node operations management, promoting the construction of multimodal transport systems, development of the third party logistics and so on. At the same time, the article designs logistics of railway freight transport products that adapt the features of "Two provinces and one city", that provide references for South-Western railway to adapt the" Twelve-Five" panning. Promotion South-Western railway freight transport develop into modern logistics.