Research On Inlfuence Factors Of Bank Financial Product Yield Based On SEM

With the deepening of the reform of China’s financial system, the gradual improvement of thefinancial instruments, Diversification of financial products is bound to become an importantsource of bank profits in China. For investors, the bank financial products yield has become acritical factor. However, the awareness level of investors in financial products yield did notincrease with the soaring number of product release, and commercial banks competing to launch avariety of financial products, bank financial products market become confusion. In contrast, somany investors to confuse bank financial products and term deposits, the actual income that theexpected return is due, Therefore, it is urgent bank financial products and its yield newunderstanding based on the perspective of investors.Investors’ hands more and more idle funds, bank financial products become the preference ofmany investors, financial management, but the investors most of the lack of financial knowledgeand investment skills of bank financing products, confusion over the yield of the bank financialproducts, do not understand the impact of the yield factors in the purchase of financial products,This not only affects investors’ choice of bank financing products varieties, more impact onfinancial income. Therefore, the study of financial products yield influencing factors analysis hasimportant theoretical and practical significance. The main purpose of this study is to eliminateinvestors mistake for bank financial product yield, the influence factors of the rational use of bankfinancial products yields investment decision-making, increase financial income. In addition, thispaper is more effective in helping investors’ investment bank wealth management products,institutional investors on the capital and technology to be able to achieve using SEM method,investment bank wealth management products requirements, so to stand in the Angle of theinstitutional investors, this paper analyses the important significance.The study is divided into eight parts, according to the financial management, portfolio theory,combined with the scholars of the early results of the bank financial products yield influencingfactors are divided into macro factors and micro factors, use factor analysis to divide themicroeconomic factors refinement on risk factors, profitability and liquidity factors, Systemthrough structural equation model (SEM model) establish bank financial products yieldinfluencing factors, In order to strengthen the relevance and usefulness of the model with a bondof RMB financial products confirmatory factor analysis of validity testing and structural equationmodel validation yield influencing factors diagram obtained bond RMB financial products, And verify the assumptions of factors such products yield relationship: The impact of macroeconomicfactors on the rate of return is significantly negative impact, influence coefficient-0.328; riskfactors yield a significant positive impact, the impact factor of0.857, the impact is relatively large;profitability factors of income the rate is a significant positive impact, the impact factor of0.389;liquidity factors affect a significant negative impact on the yield, influence coefficient-0.086, theimpact is relatively small, relatively weak relationship.Verification of bank financing products yield influencing factors obtained the degree ofinfluence of factors affect the yield, we recommend investors to make good use of bank financingproducts yield influencing factors analysis and decision-making, improve financial gains. Therecommendations are as follows: first, to increase the yield investors bank financial productsawareness and the ability to identify and learn to calculate the rate of return on bank financingproducts; Second, the emphasis on the impact of interest rates in the macroeconomic factors; Third,risk factors risk evaluation and development of financial planning; fourth, considering theliquidity factors and profitability factors to choose the right bank financial products. Fifth,balanced bank financial product risks and benefits to asset allocation is the best.