Membership Card Of A Mobile Phone Corporate Strategic Planning To Develop Research

With the development of broadband wireless mobile communication technology, the mobile phone membership card in quietly the rise. Phone membership card as a membership number in a phone number, sent to mobile phone users in the form of electronic information through the mobile network, as long as the user come up with mobile phones, to show electronic information, businesses will be able to enjoy the member function. Phone membership card for the main business enterprise, how to build their own brand, how to RAPID development, what kind of strategy is the type enterprises are facing a problem.Papers from the perspective of strategic management, Porter’s theory of competitive strategy is based on the membership card of a mobile phone enterprise development to become an excellent Internet enterprises as the target, the use of this strategic tool of SWOT analysis business strategy development, membership card of a mobile phone and implementation issues of theoretical and practical combination of analysis. Solve the membership card of a mobile phone business strategy formulation and implementation is necessary in theory, in practice, is of practical significance. This article uses this analysis PEST analysis tools conducted in-depth analysis of the external environmental factors that affect the phone membership card companies, said:With the rapid development of mobile Internet, the introduction of the corresponding laws and regulations, as well as advances in electronics and information technology, mobile phones membership card companies are in the unprecedented good development environment. By internal environmental factors that affect the membership card of a mobile phone enterprises to analyze, summarize the strengths and weaknesses of the company’s internal competition:Prior to the technological achievements of the mobile Internet industry can be quickly applied to the mobile membership card products. On the technical and cost advantage. But there are also the managers of lower quality, the relative lack of funds, lack of human resources, the number of registered users, strategic direction is unknown disadvantage. Analysis and research on the membership card of a cell phone business reality by using the SWOT analysis, to develop a membership card of a mobile phone enterprises competitive strategy of differentiated products, growth-oriented development strategy, resources and support-functional strategies. Next, the paper gives the measures to implement the above strategy. Increase investment in products and technologies, Product Manager Competitive Analysis and market research to create differentiated products. Branding, through microblogging, TV, newspapers, outdoor advertising and other channels to build a strong brand to promote the growth of the number of users. Use the organizational restructuring, human resource planning, enterprise culture construction, and other measures to enhance the competitiveness of enterprises. With the development of broadband wireless mobile communication technology, the mobile phone membership card in quietly the rise. Phone membership card as a membership number in a phone number, sent to mobile phone users in the form of electronic information through the mobile network, as long as the user come up with mobile phones, to show electronic information, businesses will be able to enjoy the member function. Phone membership card for the main business enterprise, how to build their own brand, how to RAPID development, what kind of strategy is the type enterprises are facing a problem.