Beijing Modern Chinese Fast Food Chain Corporate Strategic Planning Study

Thesis the Beijing modern a typical representative of the Chinese fast food chain-LAOJIA fast food, for example, practice from the business point of view, to address the core issues affect the survival and development of enterprises in the target, the use of SWOT analysis, five forces model, PEST analysis tools, such as LAOJIA fast food outside the enterprise environment and their own conditions were analyzed by studying the development of a scientific and rational enterprise strategic plan as the guiding principle of the enterprise reform and development, while theoretically desirable,in practice, there is a practical significance.Combined objective of the LAOJIA fast food its own organizational structure, financial situation of enterprises, enterprise management level status, the overall development strategy of the twisted nematic; comparative analysis of the major competitors of the LAOJIA fast food, in-depth analysis of the advantages and disadvantages of the LAOJIA Fast Food, proposed overall cost leadership competitive strategy; implementation of franchising strategy solutions for the problem of slow expansion of LAOJIA Fast Food; for the implementation of the corporate culture replication strategy franchise operator aliasing "problem to be addressed; single shop level of profitability is not high, the implementation of the profit model innovation strategy to be addressed; service level is not high, the proposed solutions implement Goodies strategy.The paper "the LAOJIA Fast Food" to develop a set including the development of strategies designed to develop and enhance the core competitive advantage, competitive strategy and functional strategies, strategic business planning program, the Beijing Modern Chinese fast food enterprises demonstration and reference.