Empirical Study On The Relationship Between Corporate Social Responsibility And Consumer Purchase Intention

In recent years, the corporate social influence attention more and more intense,requiring the enterprise social responsibility more and more highly. Ploen consultingcompany showed that consumers are the main reader groups for the corporateresponsibility report, whether the company can communications corporate socialresponsibility information effectively to consumer, it is relationship to the enterprise’sreputation, the ability of the risk, and the gain ability of the enterprise, even to a largeextent it is also related to the sustained competitiveness of enterprises formation. Becauseconsumers can make a direct impact on corporate financial performance and businessperformance by purchasing, which is considered the most important business stakeholders,so the relationship between the corporate social responsibility and consumer purchasecause the increasingly academic attention. In this paper, mainly research the impact onconsumer buying behavior by fulfilling corporate social responsibility, then enhancingcorporate reputation and consumer recognition, finally mainly observe consumer responseto the corporate social responsibility by consumers evaluate and purchase intention.