Study On Project Management For IPTV Game Of Guangdong Telecom

Along with the television media industry development and interactive streaming mediatechnology, interactive television (IPTV) has become the hotspot in the development of masscommunication media. Through the application of IP technology, video streaming technology, P2Ptechnology in the field of video, TV services are transferring from a single broadcast service tointeractive, digital, diversified business service. At the same time IPTV game is in continuousdevelopment, which is the game type developed specifically for IPTV set-top box. With the rapiddevelopment of IPTV, more and more families begin to enjoy the new technology. The " IPTVgame " has become a very important application in IPTV, there has been a growing number of gamedevelopers (CP) aiming at this new game platform development, and large numbers of excellentworks began to emerge.This paper describes the domestic and foreign IPTV games business development process andthe present situation in detail, as well as current business situation of Guangdong telecom and thebusiness needs of IPTV game, and points out the significance of IPTV games business to thetransformation of Guangdong Telecom. This will be based on the existing domestic and foreignIPTV business development mode analysis, combined with the Guangdong local condition, throughthe comprehensive application of project management theory, marketing theory, informationproducts management theory, finally the plan and design of Guangdong Telecom IPTV service isput up, and its demand management, human resource management, risk management, modemanagement, market management are also discussed.In demand management of this project, data from multiple channels are analyzed to obtain theuser’s needs, and then to determine the direction of our research and the improvement of ourtechnology, so that we can keep up with the needs of users; in human resources management, westrictly design the top-down management relations; in risk management, full consideration is givento the project development process about the various risk factors, to avoid unnecessary losses; in themarket management, we locate the market orientation rapidly so that our products can occupybroader market; in the mode management the operation mode is refined, making it more adapted tothe needs of users. The operation mode of Guangdong Telecom IPTV is similar to mode of Jiangsu:it is the cooperation between Guangdong Telecom and Shanghai media and entertainment group. Inaddition to the video content provided by the Shanghai media and entertainment group, the other issupervised by Guangdong telecom, the telecom operators stretch to the front end of industrialchain,using their own network source, they purchase content resource from content integrator andcontent provider and then refine, personalize the resource, and then upgrade the service.