Wenxin County Rural Tourism Development Countermeasures

In2002. Xingwen county government of county of county Party committee puts forward" tourism promotes a county" development strategy, the tourism industry to economic and social development of the pillar industry position, marking the Xingwen tourism industry formally entered the drive of development. After10years of rapid development, the tourism industry in Xingwen county has been issued by the scale, development is relatively mature, scenic visibility promotes gradually, and the farmhouse is dominated by rural tourism industry also has been growing up. become Xingwen tourism industry useful supplementary force.In this paper, the main contents and research methods are:one, using the literature method, summary of rural tourism at home and abroad to study the basic theory. Xingwen County, the rural tourism has laid a theoretical foundation; two. use investigation analysis method, to Xingwen County as rural tourism resources, tourists, tourism practitioners, the tourist community and other departments survey interviews were conducted with Sichuan Province:three, statistics on the data of rural tourism, and field survey data, using statistical methods and comparative analysis to summarize the current Xingwen County Rural Tourism problems:four, based on the Xingwen County Rural Tourism problem puts forward the countermeasures and suggestions on the sustainable development.At present, rural tourism in Xingwen County after so many years of development has been in a certain extent achieved great success, according to our investigation concluded that the current Xingwen County Rural Tourism problems:one is the Xingwen County Rural Tourism Development of internal factors, including local farmhouse awareness, management, tourism personnel quality, local tourism can be entered and market demand factor:two is the development of rural tourism has a labor shortage problem:three is the rural tourism in terms of publicity the existence of publicity structure unreasonable and propagandist strength insufficient problem:four is rural tourism part of health management system is not perfect:finally, the relevant policy of rural tourism in Xingvven county is not supporting. Xingwen County Rural Tourism Sustainable Development Countermeasures: first, needs the government to increase support; second, through various channels of funds for the project support, perfect service infrastructure projects:third, increase the propagandist strength of rural tourism in Xingwen County:fourth, do a good job of rural tourism market development. At the same time, adhere to the " focusing on cultivating, to follow up the development" principle, choose good leader, enlarging the scale effect, normative management order, establish a brand image, make a long-term development plan. According to the Xingwen county the development of rural tourism, to help design and promotion of rural tourism product market image, gradually nurturing rural tourism products, good ecological environment play a pastoral scenery, beautiful characteristic, fishing, recreation, improve grades, adding new rides, meet in the county, and different levels of leisure demand, to broaden the sales channels of rural tourism.