The Bangladesh White Home Appliances Market Expanding Strategy Of SL Company

With the "home appliances to the countryside","energy-saving" and "old-for-new" three major policy recommended by China government in the past years, home appliances industries have achieved rapid developments, but with the policy gradually receding, the presently domestic market is not only difficult for small manufacturing enterprises survive, and even the large enterprises are also reduced competitiveness year by year.This article will analyze and interpretation the sales status of white home appliances of SL Company’s, including refrigerators, air conditioners and freezers for the strategy choice of developing Bangladesh market. Under the base of company operating environment and the status of the current situation of the domestic and overseas markets, especially Bangladesh market conditions, it analyzes the company’s future market developing trends. With the markets performances of refrigerators, air conditioners and freezers of SL Company’s, this article collects its competitors in domestic and overseas market, and presently by comparison and analysis. By SWOT analysis, PEST analysis and Value chain analysis to identify its problems, and also find the advantages of SL company comparing opponents of its peers in terms of technical quality, as well as the advantages of rapid response capability with the large enterprises competitors, which can be implemented for developing the new market development strategic choice. By the analysis of the presently Bangladesh market situation, this article find the crux of expanding the Bangladesh market further, and provide specific solutions and strategies. Through Marketing theory and other marketing tools analysis, as well as the SL Company’s operating characteristics to provide product R&D requirements and the local plant strategy, supplemented by brand construction, sales network and after-sales network construction. Fully implementing the idea of the market development strategy, SL Company shall increase Bangladesh market cultivation and maintenance, so as to deploy to further expanding the Bangladesh market. By internal organization optimization, product mix adjustment methods to improve efficiency and achieve throttling, this multi-pronged approach is to improve competitiveness and share of the SL Company’s refrigerators, air conditioners and freezers in the Bangladesh market.Finally, according to the further expanding of the Bangladesh market ideas and strategies, this article provide the proposals of long-term goal of the SL Company’s future developments. I hope the analysis and research on SL Company can be learnt by other companies in the same or similar situation, so as to establish a correct concept of enterprise development for promoting the sustained and healthy development, and it can make some contributions to our social and economic development.