Research On Competitiveness Of Yujing Landscape Company

With the development of productivity,the competitive power of enterprises become more and more outstanding with survival and development of enterprises.The strength of enterprise competitive directly relate to the survival of enterprises, the rates of growth and profitability. As a strategic issues, methods of enterprise competitiveness promotion were studied from multi-level and multi-angle. Systematic theorys has been formed. With rapid development of our country’s market economy, big enterprises and institutions pay more and more attentions to enterprise competitiveness. The study of enterprise competitiveness is quiet necessary for the landscape industry, which is still in it’s early stage of development, growing rapidly and in intense competition.This article takes the Yu Jing Landscape Construction Company as an Object of study. Using the knowledge of competitiveness and management, from the point of macroeconomic environment, enterprise’s competitive environment as well as the internal condition of the company, a comprehensive research was done, which is helpful to to make clear the present situation and promotion strategy of the company’s competitiveness. On the research methods, three main analysis tools of PEST analysis model, IFE analysis matrix and Porter’s Five Forces Model were used.Based on interviews, telephone counseling and other methods to collect relevant data, through study and conclude the advantage, disadvantage, opportunity and threaten, utilize differentiated competition theory and advantage resource theory, through core competitive power, organization structure, operation,marketing and other several aspects make the strategy in order to improve enterprise competitive power. Based on it, they propose the development strategy of the Garden landscape design, Construction and Conservation and the R&D integration.