Promote The Execution Strength Of China Time-honored Brand’s Marketing

" Time-honored Brand " carry forward the excellent traditional culture, passing onregional spirit and urban civilization. In recent years, the attention people paying on thetraditional culture gradually improve, and " China Time-honored Brand " gradually getthe attention of people, Its popularity and its identity of common people is hard forEnterprise to reach. People recently pay more attention on the topic of protecting old,old development and the revitalization of old.Under the increasingly competitive market-oriented economy environment.SomeChina Time-honored Brand traditional marketing way already can not adapt to thesurvival and development needs. Enterprise marketing is the substance factorinfluencing whether the enterprise can foothold and not be out of business, and theenterprise can continue the business. however, marketing executive is the carrier ofmarketing. Time-honored Brand who want to survive and develop better under thecondition of market economy in the new era will give attention to the executive powerof the marketing way.This paper contains5parts: chapter1，explain the purpose and the significance ofthe research, in the basis of reviewing the literature at home and abroad; The secondchapter is on the main theoretical basis, including marketing management theory andimplementation theory, in this article results on scholars theoretical, puts forward theenterprise marketing executive power of the old concept, and put forward the fivecompetitive forces model of marketing executive power that become the basicfoundation of establishing Marketing execution evaluation index system in chapter3.Chapter3exploratory establishes a marketing execution power evaluation indexsystem. Use the Analytical Hierarchy Process, through the MATLAB software toauxiliary calculate, and calculate each layer’s weight of index, quantitatively evaluatethe Old enterprise marketing executive power. Chapters5and5mainly combineenterprise marketing executive situation, analyze marketing executive existencequestions and the reasons, put forward advice of strengthening the Old enterprisemarketing executive from aspects of the marketing management, power of personsexecution, marketing monitoring and marketing executive culture.