The Enterprise Culture Conformity Research Of Shan Dong Energy Group Co., Ltd

Energy is economic lifeline of a country, while the coal is main support in our energy supply. Under the double press of the global energy market serious competition and environmental requirements, global coal industries are suffering serious challenges and impacts. Therefore, in recent years, mining industries of countries seek measures and embarked on a large, scale, intensive development road. China has issued a series of laws, regulations and policy measures to encourage coal enterprise to break area, industry and ownership boundaries, implement the power-and-power union, annexation and reorganization. Accelerating the restructuring of the coal enterprise integration and making the energy industry stronger and larger, is not only the aim task of national development strategy, but also an inevitable requirement of the development of mining industry. Under this background, March21st,2011, Shan Dong Energy Group Co., Ltd was formally established in the integration of six group:Xin Wen Mining Group, Zao Zhuang mining group, Zibo mining group, Fei Cheng mining group, Lin Yi mining group, Long kou Mining Group.While the restructuring is not easy, many examples of corporate restructuring home and abroad have showed capital integrate easily but culture integration difficultly. Visible elements such as person, money and object integrate easily, but it is difficult to integrate invisible elements of ideas, values and management system. Under the control mode of group, culture integration is the key link to keep groups coordinated development, and also the strategy assurance of realization of corporate culture. Through the deep integration of culture, and culture innovation and recreation, the culture soft strength and core competence could be formed.This paper adopted literature analysis, questionnaire survey, field investigation and system analysis method. The author is a staff of the party and the masses department in Shan Dong Energy Group Co., Ltd. The author participate in the enterprise culture special investigation enterprise culture special investigation towards the six ownership mining group and relevant persons of the headquarters, and study internal documents, professional material, professional books, industry material, relevant policies and regulations of the ownership enterprise. And the author made a scientific study and analysis on the culture integration of Shan Dong Energy Group Co., Ltd.Taking Shan Dong Energy Group Co., Ltd. as an example, this paper mainly studies the enterprise culture integration and establishment process in the process of large enterprise restructuring. Through realizing and exploring the original internal enterprise culture, and combined with external factors, this paper makes necessary transformation to unreasonable component. Through the enterprise culture reconstruction to establish advanced enterprise culture system, and thus to large corporate restructuring after they obtain sustainable competitive advantage, this paper will promote large energy group sustainable development, improve the core competitive power, all of which will play a positive and beneficial theoretical guidance and practical reference.The paper has five parts. The first part is introduction, which introduces the background and significance of the research topic, analyzes the research status of domestic and abroad, expounds the research methods and research content and points out the characteristics and disadvantages of the research. The second chapter is the general introduction of the enterprise culture, enterprise culture conflict and integration of enterprise culture. The theoretical preparation of this part provides background knowledge for the spread of the following chapters. The third chapter is formation of Shan Dong Energy Group Co., Ltd and current culture situation analysis. This part expounds the establishment process and concludes the characteristic and differences of enterprise culture through the research. The fourth chapter: Main manifestation and causes of culture conflict of Shan Dong Energy Group Co., Ltd. The fifth chapter: Countermeasures thoughts of Shan Dong Energy Group Co., Ltd culture integration. This part analyzes Shandong energy group corporate culture integration goal, principle and model selection, designs the integration of culture, and put forward the guarantee measures.The innovation point of this paper is the cultural integration research of domestic and abroad of mergers and acquisitions enterprise is more, and the enterprise cultural integration research of large company’s enterprise government leading reasons by several corporate restructuring is less. The aim of this paper is through the enterprise cultural integration creation for other large restructuring enterprises, enhancing core competitiveness, exploring the law and providing beneficial practice.