Securities Companies Innovative Research Service Marketing System

In2011, the domestic economy run to excess liquidity, the part of the industry, the imbalance between supply and demand in new situations and new problems, the complex and volatile international economic situation, international commodity prices continued to rise.Due to the shift of monetary policy, changes in the real estate market, the global economic slowdown and other factors, macroeconomic face greater downside pressure. Countries continue to strengthen and improve macro-control, rapid economic growth helped ease inflationary pressures, the macro-control has achieved remarkable results.Currently, the securities industry is ever operation of the most standard, the property is the most robust, the most solid basis for the period, but also the industry do not yet have the core competitiveness, professional marketing service capacity is not strong and face the most critical period of the pressures and challenges. Do not build the core competitiveness, innovative marketing service system, the entire securities industry or banking, trust and other financial institutions will be further marginalized.After twenty years of wind and rain, the China’s securities market has ushered in new opportunities for development, economic globalization, financial liberalization, securities markets, the internationalization trend has not only changed the pattern of development of the world economy, but also change the inside and outside of the national economic development environment. Chinese securities industry into a plight for survival, while facing history of innovation and development opportunities. Securities industry as an important part of China’s financial institutions are increasingly playing an increasingly important role. The face of the development of the securities market changes and the industry overall operating difficulties, Current situation of service marketing should use the scientific method, based on a realistic attitude, bold and innovative work as the theme to the steady and healthy development, business innovation.This paper is divided into five chapters discusses,The first chapter briefly describes the background of this study, clear the main objectives of the study and an overview of the main ideas and methods of the research and marketing theory literature.The second chapter on the to establish service basic concepts and theoretical basis, further elaborated the concept and meaning of marketing and services marketing.Chapter from service marketing trends in the securities industry, pointed out that services marketing is increasingly important position in the securities industry, the need for securities company, innovative marketing system. Chapter empirical study abroad, several large domestic brokerage, in-depth analysis of the current management mode from service marketing, introduced the Merrill Lynch Securities, HUATAI Securities, QILU securities and other securities firms in the service marketing innovative practices and advanced experience., Clear securities companies service marketing system innovation should be promoted to customer relationship management and network services marketing trends.Chapter from the securities industry’s future trends, proposed service marketing system innovation in two ways:First, the service marketing cloud system innovation, service marketing system Internet marketing network platform based on cloud services through elaborate service marketing the cloud system philosophy, principles, architecture, management, and implementation of the project points and difficulties, service marketing cloud system architecture and implementation of innovative projects, design cloud the basic framework of the marketing system.The significance of this paper is to innovation and development of securities companies marketing services, marketing services innovation realistic unique insight innovative ideas, and to explore the securities market, the innovation development of the securities industry to provide more feasible theoretical basis.