Under The Perspective Of New Public Management Area Exhibition Industry Resource Integration Research

The industry of MICE(Meetings, Incentives, Conferencing, Exhibitions) have outstanding characteristics are agglomeration effects, radiation effects, lead effects. The industry of MICE are known as "Economic booster","Economic barometer" and "Smokeless industry". National "12th Five-Year Plan" clearly proposed:’To promote the healthy development of the MICE industry." Marks the MICE industry has become a new bright spot of China’s economic and social development. Currently, China’s MICE system common problems are inappropriate system, brand not ring, theme identical, venue waste, service is not optimal, etc. Cause above the root of the problems are the government continuation of the era of planned economy, the traditional administrative management mode to manage MICE. Led to government failure and market failure concurrent problem. Therefore, using the difference between the traditional public administration management of the new public management theory guide the government behavior. Standardize the management of MICE, Crack problems have a very important theoretical and practical significance.In this thesis, the new public management theory to correct government failure and market failure as the main line, in order to promote the city domain MICE industry resource integration topics, in order to use for reference international MICE resource integration experience, Kunming MICE resource integration demonstration, deeper exploration of city MICE resource integration pathway research.1, Through the literature search and the news search, clear up the domestic and international research present situation and trend of resources integration, and points out that the MICE industry of Kunming, and the national convention, MICE industry development in transition, integration phase of ascension, solve the development of problems, the key is propulsion resource integration.2, Through the public management theory analysis, this thesis put forward the new public management theory guidance and correct the government failure and market failure, is clear about the government’s helmsman role, using entrepreneurship to transform government functions in the development of the MICE industry in the theoretical assumptions, and constructs the concept of mice industry resource integration system. And through the domestic and international MICE resources integration analysis of the experience for reference that the new public management under the perspective of MICE resources integration validity and feasibility of the theory.3, As an example of Kunming, Kunming MICE industry development are analyzed, and pointed out that Kunming MICE industry development measures has obvious resource integration characteristic; thus the overall analysis and case analysis of Kunming MICE industry resource integration, further proof of the MICE industry integration of resources necessity and feasibility, and resources integration of regional convention and MICE industry to provide practical basis and practical cases.4, Explore the "four modernizations" ways to promote the city MICE industry resource integration, systematic public support, exhibition brand serialization; scientific space layout; MICE Service diversification.