The Study Of MICE Tourism Value Chain Integration Modes And Protection Mechanisms

The development of MICE, had a tremendous role in boosting But as China's MICE tourism in the short-term rapid development on the city's economic development, where there have been a series of problems. In this paper, in terms of the current academic content MICE Tourism views, as well as, the analysis with the actual needs, re-definition of the MICE Tourism is obtained to identify the constituent elements of tourism. From the perspective of the value chain, the exhibition will be divided into the value of tourism MICE Tourism product development, production and operations, marketing and after-sales service of four areas identified MICE tourism value chain model.Through detailed analysis of the value chain integration for MICE tourism, identifying the MICE tourism Value Chain Integration approach - strategic alliances. Based on the theory of value chain, the strategic alliance MICE Tourism is anglicized, which is the marketing needs, as well as, the needs of developing customer relationships, information and the sharing of resources are the needs of improving the competitiveness of enterprises.The protection mechanism of MICE tourism value chain is proposed to integrate, that is, choose a suitable strategic partner, a partnership trust mechanism, improving the interests of coordination mechanisms. Finally, the analysis of value chain integration MICE tourism development trend - Modular management can be achieved. Finally, the fifth China (Guangzhou) International Automobile Exhibition is viewed as an example, and the use MICE tourism value chain analysis of the entire exhibition activities is applied to the whole process of China's MICE Tourism to obtain the value chain integration implementation of the Enlightenment problems.Viewed from the operation of the status quo of MICE tourism value chain, the MICE Tourism pointed out the need to integrate the value chain, because integration will enable MICE tourism enterprises changes in the competitive strategy, customer relationship adjustment, but also perfect MICE tourism crisis management mechanism. However, due to personal ability, time conditions, constraints and insufficient information on MICE tourism value chain integration problems, which still exist on the shortcoming of lack of depth. So in the future we need to be further research and exploration...