Study On Cy Company Industry Chain Development Strategy

Being one of the important links in agricultural industry, it is obvious that breeding plays an important constituent part in the economy development of China. It attracts more and more attentions of governmental and researchers’ in many countries and areas. As for China, the analysis and study for breeding industry chain is still at the development stage.Firstly, it briefs the methodology of industry chain and strategy management, based on which, it analyzes the external macro environment of the CY company by classic PEST model in strategy management as well as industrial competition environment by Porter Five Force Model. Following to that, it studies the strength, weakness, threats and opportunities of the CY company with SWOT theory, and finalized the strategy selection, strategic positioning and strategic target description from the view of industry chain. That is, CY Company shall set up the thinking by vertical integration strategy as the dominant, assisted by difference strategy and reverse strategy, then propose the related strategy for CY company from marketing, manufacturing operation and technology, HR management etc. At last, this article also raises the security measures for CY company in execution of the industry chain vertical integration strategy, including financing, performance management, enterprise informatization and culture.