The Research On Application Of Based On Full Value Chain Management Budgeting System For Hunan Branch Of China Netcom Corporation

To meet the overseas capital market listing requirements, companies pay more attention to China’s telecom business by enhancing the internal management, improve the modern enterprise system to improve their management level, to enhance the core competitiveness of enterprises, this time, the growing increase overall budget management Yi to a very important position, telecom companies started to implement "comprehensive budget management to strategic execution is the most effective tool is an effective allocation of corporate resources the best way to" management philosophy. Chinese telecom companies from the current implementation of the role of full budget management point of view, the role of the implementation of a comprehensive budget management is mainly reflected in the strategic management, risk control and performance evaluation aspects. Comprehensive budget management in telecommunication companies vigorously and achieved certain results, standardize the company’s staff of daily activities, so that the business activities You aim to follow, a system Ke Yi, remove the command apt to change, activity change random phenomenon. However, as economic conditions change and development, the existing management of the overall budget process in the telecom enterprises there are some can not aware of the negative effects, there exist many problems. Such as:domestic telecommunications operating companies has not yet abandoned the traditional budget management thinking, budget management still largely Chu Yu Fei Value data Jiandan list of information management, lack of advanced Li Lun and Li Nian budget management of the support budget management and the lack of clear strategic direction, Da less than a reasonable allocation of resources and achieve maximum business value target; on the value chain theory applied research, scholars have more different kinds of new budget management thinking, management and value chain management with informationization to carry out the.Based on the overall budget management value chain, the research is still at an early stage of the research results of scholars give us an outline based on the value chain management Lilun outline budget management, systems and budgeting model, and for domestic telecommunications enterprises by value chain each node is always a difficult budget, how to analyze the telecommunications value chain, optimize business processes, value-based allocation of company resources is a telecommunications value-added business value chain-based Management of the budget problems need to be addressed urgently, is the focus of this study. This article in Hunan branch of China Network Communications Group Corporation (hereinafter referred to Hunan Netcom) as an example, the telecommunications company to focus on the internal value chain analysis, combined with horizontal and vertical business value chain analysis, value chain and telecommunications companies combined budget management system together, value chain theory to help telecommunications companies budget a reasonable allocation of resources, set goals for the business activities, the purpose of the enterprise value maximization, will look for the telecommunications companies a competitive advantage through the budget and implementing ideas to production and business activities. Based on Value Chain budgeting process from beginning to end throughout the value chain analysis of the ideas and strategies to overcome the traditional budget and out of touch, out of line defects with the business, making strategic business budget at the macro and most small operations on both implement the same a goal that is to maximize enterprise value.The content of this article is divided into five chapters, the first chapter is introductory; second chapter is written, Hunan Netcom overall budget management of traditional problems and cause analysis; the third chapter, written Hunan Netcom, a comprehensive budget based on value chain management feasibility, including the value chain theory in the telecommunications business management applications, and leads the telecommunications business based on value chain management requirements, summarized the value chain based on the advantages of a comprehensive budget management; fourth chapter was based on value chain management in Hunan Netcom ideas to improve the steps and the preparation of the framework, mainly based on the value chain, including Hunan Netcom, a comprehensive budgeting framework design and a comprehensive budget based on the value chain to adjust, control and implementation of performance appraisal and other content; fifth chapter is based on the value combination of the implementation of Hunan Netcom chain management practices overall budget in the process of core initiatives and major inspiration.