Research On After Age Crisis Of Merchants Bank Internationalization Development Strategy In China

The global financial crisis and the debt crisis to the world economic development has brought a lot of uncertainty, and the influence of the current is still on the real economy have a negative effect. Under the background of globalization, the world economy after age crisis and financial structure will appear new changes. In the US and Europe and other important economies hit by the global financial crisis, how to stabilize the global financial system become the focus of the world, China’s huge foreign exchange reserve which is attracting lots of attention. China Merchants Bank in the crisis era gets the internationalization of rare opportunities for development. At present, China Merchants Bank in the process of internationalization, still put in the small scale of overseas business, Management mode with poor; Business varieties and customer single, lack of influential international brand and foreign organizations layout does not wait for a problem rationally, the crisis of China Merchants Bank how to aim at the time of the defects in the international operation, enhances strong points and avoid weaknesses for international development strategy choice, become our country merchants bank into a big problem facing the globalization.This article summarizes the current situation of the topic at the very beginning. It will sum up the related theories and current domestic researches about the development strategy of commercial bank internationalization by means of literature laws based on the main notions. Then it will introduce the overall situations of the international development of the merchant bank and analyze the internal resources and power of it. At the same time, it is going to give a rounded analysis on the macro-environment and the industry environment of the merchant bank international development using the PEST analysis and the five powers analysis. Meanwhile, based on the SWOT analysis of the merchant bank international development, this article will give the strategic choice to the merchant bank international development. At last, it presents an international strategic implementation of the merchant bank in the post crisis era including the strategic patterns of growth form, reverse form, aggression form and defensive form.