| Automobile industry occupies an important place in the national economy. A lot of developed country as its pillar industry.Automobile industry cover four fields:Automotive’s technology,Mainly as the engineering and the development of the automobile industry;The purchase of the components;Producing and making of the automobile;The current and service of automobile.In recent years, the automobile economic globalization,the vehicle to stimulate consumption exit from policy,the domestic refined oil prices continues to climb, the conflict between automobile industry keeped high-speed growth with urban Vehicle capacity and poor infrastructure threatens and environmental protection,automobile industry production and sale adds fast slow down,the profitability of the auto enterprises are now decreasing,the competition of automobile industry is heating up.Treating how the research on marketing strategy of the auto enterprises conform with the current economic conditions must be enforced.This paper takes ShenZhen SCAS Group Co. Ltd as the research object.consulted the development actualities of auto sales industry, interrelated theories of the marketing. Analyst the business conditions and competition of ShenZhen SCAS Group Co. Ltd.Analyst the recruiting local distributor and market segmentation, market option, market positioning of ShenZhen SCAS Group Co. Ltd.At last,analyst the advertising,the sales promotion,the public relations and the promotional of ShenZhen SCAS Group Co. Ltd.According to the research on marketing strategy of ShenZhen SCAS Group Co. Ltd.The research on marketing strategy includes promotion projects and brand extension plan.Then made a summary a ubiquitous problem of low brand awareness imported auto enterprises.This paper reflect on marketing strategy of ShenZhen SCAS Group Co. Ltd. made a summary a ubiquitous problem of low brand awareness imported auto enterprises. And try to use the theories of marketing strategy and Market economics to solve the problem. |
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