Profitability Analysis Of AB Life Jilin Branch

With the development of Chinese economy, the development of the insurancebusiness is getting more and more rapid. National premium income in2009exceededone trillion yuan, which is not only twice of the income in2005,but also reached thetarget of the11th Five-Year Plan " ahead of time. In2010, the CIRC Chairman WuDingfu at the Lujiazui Forum pointed that the twelfth five-year period was veryimportant to the insurance development, which may face many importantopportunities and challenges. From our current insurance industry situation, lifeinsurance companies in recent years, relatively slow growth in premium income.According to statistics released by China Insurance Regulatory Commission,2011life insurance premium income of972.1billion yuan the year, compared with2010decreased by8.57%. In2012, the Chinese-funded life insurance premium income of948.2billion yuan, compared with2011increased by3.37percent. Moderate earningsgrowth in the life insurance company in the case, how can we improve theprofitability of life insurance companies, life insurance companies to strengthencompetition in the market, has become an important research topic.AB Life Insurance Company was established in1996, listed in2011, as a newlisted large life insurance companies, the company’s earnings plays an important rolein the company’s future sustainable development and share price. AB life jilin branchis AB life secondary institutions, premium income in2012than in2011decreased bymore than2million, the company’s profit ability is insufficient, although ranking insecondary institutions of the company. The underwriting profit margins are low, soimproving AB life jilin branch profitability is to solve the problem.This article is divided into five parts. The first part is introduction, mainly tellingthe story of the life insurance company profit ability, the background and significanceof the study on the profit ability of research both at home and abroad, to know thepresent situation of profitability management at home and abroad, and further, the research idea, method and content, Outlining the basic framework of the empiricalanalysis; The second part for life insurance overview of profitability analysis,including basic concept of life insurance profit ability, evaluation method, theanalysis principle and profit pattern and so on, this provides the theoretical basis forempirical research; The third part analyzes the AB life current situation and problemsof profitability in jilin branch, based on AB life jilin branch profitability, in-depthanalysis of the current situation of AB found life in jilin branch in profitability in themanagement of all kinds of problems; The fourth part analyzes the factors thatinfluences the profitability, including internal factors and external factors, which aredescribed in detail. Part five puting forward a series of ways to improve profitability,including optimizing the company’s future development strategy and tactics, costcontrol management, implement the new marketing strategy, strengthening theinternal control and risk management, to strengthen the management of humanresources and capital operation level, optimizing the insurance information systemand data statistics, etc. Analyzing and researching the above five parts, we hope to beable to get through a series of ways to improve AB life jilin branch profitability,getting AB life jilin branch to be more competitive in the future, ultimately makingthe benefits of jilin branch in the forefront of the the entire AB Life InsuranceCompany branches.