Motor Vehicle Insurance Andimprove Profit Stragey Research

In recent years, China’s auto market got rapid development. By the end of2012, the national motor vehicle ownership has reached240million units. Subsequently, car insurance business is also expanding rapidly. Current, motor vehicle insurance is the NO1. in the property insurance business in our country which the premium income has accounted for more than70%in insurance company’s total premium income. In some small and medium-sized insurance companies, this ratio has reached90%. In a word, the quality of the motor vehicle insurance business affects the economic benefits of property insurers directly. Therefore, it’ll be very necessary to research the present situation and analyze the profit mode and the existing problems,to find the profit of the strategy motor vehicle insurance.With the advancement of car insurance rate marketization reform, and the car insurance market continuously open, the status of domestic insurance companies’profitability will be affected, especially the small and medium-sized insurance companies. D general insurance co., LTD. Zhejiang branch, has been developing for more than seven years from establishment.With the expansion of the scale, the business has been showing the instability, at the same time, the quality of car insurance business is reducing nearly the two years. This situation owns to the company’s own reason, as well as the objective condition. If the situation of car insurance business’s profitability can’t change, not only has a harmful effect on internal management of the branch, but also will affect the image of subsidiary company in the industry.Therefore, exploring the development situation, analyzing the reason of car insurance business’losses, profitable strategy will be the focus in the study of this paper.This article attempts to see the nature through company’s data, by analyzing the current situation.combined with the branch consists of the various agencies and the compared with the industry, then we can get the conclusion about the problems of the operating link.Such as, internal control strength is insufficient in underwriting processes, institutions lack of execution, the compliance awareness needs to improve, manage compensate part of claim work values need to be strengthened, to increase training and guidance to the staff and so on. Finally through the external environment, as well as underwriting and claims put forward coping strategies. Hope that through this article, after the analysis of the branch to improve the profitability of the company’s car insurance, thus improving company competitiveness in the insurance industry in Zhejiang province, to promote sustained and healthy development of the branch.